How to be Hot…Not!
I’m in my final phase of blog instruction…yippeee!
My technology specialist, Kristin, says I’ve “mastered” the basics (I’m proud!), and it’s time to implement Search Engine Optimization (SEO). This is just a fancy way of saying that I’m looking for readers who might enjoy my content. Basically, I’m learning how to leave a trail of breadcrumbs, in the form of keywords, that will lead new visitors to my site.
I had my first lesson yesterday. It began when I innocently searched the phrase “women over 50.” I would love to have readers of all ages and both sexes, but primarily I’m speaking to women in the baby boomer generation, so I wanted to see what results this search would yield.
There was good news and bad news.
The top ten articles involved advice on the perfect hairstyles for the mature woman and lists of the sexiest women over 50. A couple of articles combined both topics to give advice on how to look “hot” after 50. This was very good news for me, as this is not my niche. If I wanted to dispense beauty advice from my pink shed, I’d have a lot of competition.
But, really?! I love a good tutorial on how to make the dark circles under my eyes disappear or a pictorial of beautiful pink dresses. (See my post entitled The Pink Dress). I love perusing Vogue magazine, “playing” in my closet and trying the latest shade of lip color. This is one small piece of the whole that makes me who I am. This is the antidote to real life worries: fun. But if age brings wisdom, then we understand that holding onto our lost youth will not bring happiness or fulfillment. Sometimes, I feel pleased when I look in the mirror and sometimes I don’t. But I’m always happy when I’m reading or writing, dining with friends, hosting a party, volunteering my time or talent and thinking about my lovely daughter.
So, if you’d like advice on how to be hot, there’s plenty of it out there! You will not find it here! However, I do believe that I have the key to achieving the perfect hairstyle at any age: find a great hairdresser! Now you don’t have to read those articles!
Have a wonderful day,